McDonald's Evil : Avatar

McDonald's Poster : Avatar, originally uploaded by Roy Sinai.

I had access to Cable tv over the holidays and got to see Mcdonald's marketing for the movie Avatar. Does Mcdonald's not know that they are comparably to the evil/ bad guys in the movie who try and destroy the Avatar land for monetary gain? Yet they try and make eating burgers like sitting in the wonderfulland of of the Avatar movie yet they are the ones directly responsible for a large portion of the destruction of the Amazon rainforest!
Are people really that retarded?